There are several potential problems with this strategy. Over the release of competitor consoles (Xbox 360, Wii) and the release of next generation consoles (Sony Playstation 4 in 2013 and Sony Playstation 5 in 2020) the Playstation 3 price was gradually reduced and can now be purchased for under $200. Sony's console, the Sony Playstation 3, initially launched in 2006 for $599 in the United States.There are many real world examples of price skimming, especially in the technology market. ![]() Therefore, the skimming strategy gets its name from skimming successive layers of "cream," or customer segments, as prices are lowered over time.
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